LICERIO

We live in the world where the Internet and social networks have become an integral part of our daily life. According to research data, more than 70% of customers are searching for new goods and services in the Internet and these are social networks that have become the main source of business development. Social networks community numbers 3 billion users and world’s advertising budget is U. S. $77 billion and with each year this number is increasing. But now creating a smart advertising campaign and getting a long-waited client is a really big deal; advertisers spend 50% of their advertising budget for paying VAT, covering bank charges as well as for covering expenses of paying for marketing managers job and don’t cover all their expenses in all cases. Besides that, there are issues related to high competition, incompetent advertising campaign adjustment and adblocking software programs as well. We are creating LICERIO — the platform where brand is advertised by customers by reposting advertising materials in social networks and as a reward they can get a discount for an item of goods/services equivalent to the number of collected likes. The platform is based on influence marketing principle and its ecosystem is based on Blockchain technology with its own cryptocurrency — LCR Token. LICERIO platform allows reducing advertiser`s expenses to 5% and reliably involving customers into his business what will give the opportunity for growth for small and medium-sized businesses throughout the world.

What Is Licerio?

LICERIO is a platform where brand is advertised by customers by reposting advertising materials in social networks and as a reward they can get a discount for an item of goods/services equivalent to the number of collected likes. The system is based on Blockchain technology with its own cryptographic LCR Token.

The platform will give new opportunities for Internet-marketing. The platform can easily interact with online shops via widgets as well as with real business segments by using mobile applications for customers and advertisers.
Besides that, the platform is available for webmasters who want to monetize their web-sites` traffic, offering their customers service of our advertisers. Webmasters get rewards from the commission fee paid by advertisers for their customers.

Platform economy

LICERIO platform will charge a commission fee for each customer attracted for a brand. Commission rate may vary from 5% to 10% depending on methods used for attracting the customer. For example, if a brand has indicated the display of advertising materials on partner websites, then the commission rate will be 7.5% and if a brand has also used services of an advertising agency or a freelancer, then the commission rate will be 10% and in case a brand has independently adjusted its advertising campaign, then the commission rate will be 5%. LICERIO takes 5% from the total amount of commission fee to maintain its operating activity and high quality of provided services, the rest amount of commission fee is distributed among webmasters, advertising agencies and freelancer.

LICERIO platform benefits

Here is a short list of key features of LICERIO platform

• Quick advertising campaign development
• Reduction of labour and time costs
• Ease of use and availability
• Global coverage
• Operating costs and commission charges reduction
• Free marketing tools
• Customers acquisition guarantee

Market Issues

-The tendency of inflated prices of advertising spots on the Internet.
Regardless of their quality and traffic, the owners of web resources try to recover costs for website maintenance and development by selling advertising space at fabulous prices. It is nearly always explained not by greediness and dishonesty of a website owner but by the lack of basic knowledge in economy. Today one should take into account that advertising will be efficient if the profit from traffic conversion is three times higher than the cost of advertising. Today the cost of advertising at many famous websites doesn`t meet this requirement.

• Falsification of indicators There are special “clicker” programs that can automatically follow your ad links, thus, ruining your budget and you don’t get new clients.
• Ad blocking programs
  If such programs as AdBlocker are installed on user`s computer, then your ad won’t be displayed to him
• Working with opinion leaders You have ordered advertising from an opinion leader, spent your money, but didn’t get new clients and it is because blogger`s audience is not your target one and his account has probably been exposed to different ways of advertising cheats. During the process of research, 145 advertisers placing their advertisements in the Internet as well as other media have been surveyed. The nature of the reasons that inhibit the growth of Internet advertising market is mostly based in the lack of customers confidence in the reliability of Internet deals: *The lack of confidence of potential customers in ecommerce due to the lack of complete and reliable information about it; *Fear of not getting the item of goods that has been paid in advance; *The lack of system of payments development; *Fear of credit cards fraud; *Concerns related to the unauthorized use of personal data; *Practically total lack of legal coverage of the activity.

Product Review

Issues with Internet advertising and business development have inspired us to create LICERIO that is a platform where brand is advertised by customers and which ecosystem is based on Blockchain technology with its own cryptocurrency
LCR Token, what will allow reducing operating costs, improving brand interaction with customers and what will make the platform transparent for all its users.

Blockchain tehnology in

Cashback & loyalty
Global cashback service with LICERIO. Users receive bonuses in the form of tokens by purchase of goods from our partners. The system forms a single bonus wallet, customers can share bonuses with friends, exchange for a discount in any affiliate store.

Powerful marketing tool

Decentralized contests
One winner. Hundred new customers.
Contests in social networks – this is a great way to tell about yourself a huge audience of users. Decentralized system will make the contests transparent, the client will receive an award, and the brand will increase awareness and trust among customers.

Brands and Customers Interaction

Brand creates an advertising campaign and customers are reposting advertising materials in social networks. Brand has a broader coverage with its advertising materials and guaranteed customers and customers get discounts from the brand equivalent to the number of collected “likes”. In order to provide a discount for its customers, brand should specify the amount of provided services in “LICERIO Ad” mobile application and customer should scan QR-code from brand’s device with the help of “LICERIO Client” mobile app. The size of a discount that the customer should get will be indicated by brand’s mobile application (brand can adjust the size of a possible maximum discount in its profile). Customer’s purchase and name are logged into advertiser’s CRM and the number of “likes” that is equivalent to the size of customer’s discount expires

CRM & analytics

Automate the collection of data for your customers and make a portrait of the target audience.
A modern and professional system of customer accounting and analytics will help you create the right advertising campaign for your target audience. The system contains templates and prompts, which will greatly facilitate the work.

DIRECTING CUSTOMERS

Get customers who are located within the range of 800 meters from your point of sales.

Customer starts LICERIO mobile application. At “Discounts beside you” tab a map displaying advertisers who are connected to the platform will open. The farther customers is from an advertiser, the larger discount he will get when he comes to a point of sales.
First of all, this feature will be useful to advertisers that are located at such places where there is no big customer traffic. This discount won`t be added to the discount that customer will get by reposting advertising materials.

Distribution of tokens

LCR tokens will be compatible with ERC20 standard. 5% from the total amount of tokens will be released for partners and consultants (they will be released upon the completion of all phases of token sale), 10% will be saved for the bounty program, 15% of tokens will be released for the team of the platform and the rest 70% will be released for sale. The total number of released tokens will be equal to 100.000.000 LCR.

PRIVATE SALE

START DATE : April 25, 2018, 12:00 GMT
ENDDATE: May15, 2018,12:00 GMT
MINIMUM TARGET : 2500 ETH
Private sale token exchange rate : 1 ETH = 8000 LCR
Minimum investment amount : 10 ETH / 80.000 LCR
Maximum investment amount: Without limitation
Investment methods : ETH, BTC
BONUSES : 100%

PRE SALE

START DATE : May 28, 2018, 12:00 GMT
END DATE : June 10, 2018, 12:00 GMT
MINIMUM TARGET : 2500 ETH
PRE-ICO token exchange rate : 1 ETH = 6000 LCR
Minimum investment amount : 25 ETH / 150000 LCR
Maximum investment amount : Without limitation
Investment methods : ETH, BTC
BONUSES : 50%

First phase of token sale

START DATE : July 10, 2018, 12:00 GMT
END DATE : July 29, 2018, 12:00 GMT
MINIMUM TARGET : 2500 ETH
PRE-ICO token exchange rate : 1 ETH = 4000 LCR
Minimum investment amount : 0.1 ETH / 400LCR
Maximum investment amount : Without limitation
Investment methods : ETH, BTC
BONUSES : 25%

Second phase of token sale

START DATE : September 1, 2018, 12:00 GMT
END DATE : September 21, 2018, 12:00 GMT
MINIMUM TARGET : 2500 ETH
MAXIMUM TARGET : *14000 ETH
PRE-ICO token exchange rate: 1 ETH = 4000 LCR
Minimum investment amount : 0.1 ETH / 400 LCR
Maximum investment amount : Without limitation
Investment methods : ETH, BTC
BONUSES : 20%

Licerio Roadmap

MORE INFORMATION :

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